Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process, for what purposes, and to what extent in the context of providing our application.

The terms used are not gender-specific.

Status: December 30, 2025

Table of Contents

• Preamble
• Controller
• Overview of Processing
• Relevant Legal Bases
• Security Measures
• Transmission of Personal Data
• International Data Transfers
• General Information on Data Storage and Deletion
• Rights of Data Subjects
• Provision of the Online Offer and Web Hosting
• Newsletters and Electronic Notifications
• Affiliate Programs and Affiliate Links
• Management, Organization and Auxiliary Tools
• Changes and Updates
• Definitions of Terms

Controller

Rupert Bogensperger
Leystraße 143/1, Tür 17
1020 Vienna
Austria

Email address: rb@celerity.finance

Legal Notice: celerity.finance/impressum

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Processed Data

• Inventory data.
• Payment data.
• Contact data.
• Content data.
• Contract data.
• Usage data.
• Meta, communication and procedural data.
• Log data.

Categories of Data Subjects

• Service recipients and clients.
• Interested parties.
• Communication partners.
• Users.

Purposes of Processing

• Provision of contractual services and fulfillment of contractual obligations.
• Communication.
• Security measures.
• Direct marketing.
• Office and organizational procedures.
• Affiliate tracking.
• Provision of our online offer and user-friendliness.
• Information technology infrastructure.

Relevant Legal Bases

Relevant legal bases under the GDPR: In the following, you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. If, in individual cases, more specific legal bases are relevant, we will inform you of these in the privacy policy.

• Consent (Art. 6 (1) (a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
• Legitimate Interests (Art. 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Austria: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Austria. This includes in particular the Federal Act concerning the Protection of Personal Data (Data Protection Act – DSG). The Data Protection Act contains in particular special regulations on the right to access, the right to rectification or erasure, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases.

Note on the validity of the GDPR and Swiss DPA: These privacy notices serve both to provide information under the Swiss Federal Act on Data Protection (Swiss DPA) and under the General Data Protection Regulation (GDPR). For this reason, please note that due to the broader spatial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "sensitive personal data" used in the Swiss DPA, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss DPA within the scope of the validity of the Swiss DPA.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect the data of users transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorized access. TLS, as the further developed and more secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator for users that their data is transmitted securely and encrypted.

Transmission of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to or disclosed to other places, companies, legally independent organizational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

International Data Transfers

Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies (which can be recognized by the postal address of the respective provider or if the privacy policy explicitly refers to data transfer to third countries), this is only done in accordance with the legal requirements.

For data transfers to the USA, we rely primarily on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers that correspond to the requirements of the EU Commission and define contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: The DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes occur within the framework of the DPF, the standard contractual clauses intervene as a reliable fallback option. This ensures that your data remains adequately protected even in the event of any political or legal changes.

We inform you for the individual service providers whether they are certified under the DPF and whether standard contractual clauses exist. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/.

For data transfers to other third countries, appropriate security measures apply, in particular standard contractual clauses, explicit consent or legally required transfers. Information on third country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=en.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are revoked or there are no further legal grounds for the processing. This applies to cases where the original processing purpose no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be kept for commercial or tax law reasons or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons must be archived accordingly.

Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there are multiple specifications regarding the retention period or deletion deadlines for a date, the longest period is always decisive. We process data that is no longer kept for the originally intended purpose but due to legal requirements or other reasons exclusively for the reasons that justify its retention.

Retention and deletion of data: The following general periods apply to retention and archiving under Austrian law:

• 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting vouchers and invoices as well as all necessary work instructions and other organizational documents (Federal Fiscal Code (BAO §132), Austrian Commercial Code (UGB §§190-212)).
• 6 years - Other business documents: Received commercial or business letters, copies of sent commercial or business letters and other documents, provided they are not already accounting vouchers and cash register tapes (Federal Fiscal Code (BAO §132), Austrian Commercial Code (UGB §§190-212)).
• 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights as well as to process related inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).

Start of the period at the end of the year: If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the time at which the termination or other end of the legal relationship becomes effective.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

• Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
• Right to withdraw consent: You have the right to withdraw consents granted at any time.
• Right of access: You have the right to request confirmation as to whether the data in question is being processed and to be informed about this data and to receive further information and a copy of the data in accordance with the legal requirements.
• Right to rectification: You have the right, in accordance with the legal requirements, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.
• Right to erasure and restriction of processing: You have the right, in accordance with the legal requirements, to request that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction of the processing of the data.
• Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
• Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Provision of the Online Offer and Web Hosting

We process the users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or terminal device.

• Types of processed data: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g., IP addresses, time data, identification numbers, persons involved); Log data (e.g., log files regarding logins or the retrieval of data or access times). Content data (e.g., text or image messages and contributions as well as information concerning them, such as information on authorship or time of creation).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
• Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
• Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

• Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web host"); Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR).
• Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". Server log files may include the address and name of the retrieved web pages and files, date and time of retrieval, transferred data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g., to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand, to ensure the utilization of the servers and their stability; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.
• Email sending and hosting: The web hosting services we use also include the sending, receiving and storing of emails. For these purposes, the addresses of the recipients and senders as well as further information regarding the email dispatch (e.g., the providers involved) as well as the contents of the respective emails are processed. The aforementioned data may also be processed for SPAM detection purposes. We ask you to note that emails are generally not sent encrypted on the Internet. As a rule, emails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the emails between the sender and the reception on our server; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR).
• Content Delivery Network: We use a "Content Delivery Network" (CDN). A CDN is a service with the help of which contents of an online offer, in particular large media files, such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR).
• STRATO: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz/. Data Processing Agreement: Provided by the service provider.

Newsletters and Electronic Notifications

We send newsletters, emails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or on the basis of a legal basis. If the contents of the newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. For the subscription to our newsletter, it is generally sufficient to provide your email address. However, in order to provide you with a personalized service, we may ask you to provide your name for personal address in the newsletter or other information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a potential defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a blocklist.

The logging of the registration process is based on our legitimate interests for the purpose of proving its proper procedure. If we commission a service provider with the sending of emails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Contents: Information about us, our services, promotions and offers.

• Types of processed data: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or telephone numbers). Meta, communication and procedural data (e.g., IP addresses, time data, identification numbers, persons involved).
• Data subjects: Communication partners.
• Purposes of processing: Direct marketing (e.g., by email or post).
• Legal bases: Consent (Art. 6 (1) (a) GDPR).
• Possibility of objection (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e., revoke your consents or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or can otherwise use one of the contact options listed above, preferably email, for this purpose.

Affiliate Programs and Affiliate Links

In our online offer, we integrate so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as "commission").

In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or other actions (e.g., purchases) serves solely the purpose of commission settlement and is cancelled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned assignment of affiliate links, the affiliate links can be supplemented by certain values that are part of the link or can be stored otherwise, e.g., in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the users' data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

• Types of processed data: Contract data (e.g., subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g., IP addresses, time data, identification numbers, persons involved); Inventory data (e.g., full name, residential address, contact information, customer number, etc.). Payment data (e.g., bank details, invoices, payment history).
• Data subjects: Interested parties; Users (e.g., website visitors, users of online services). Service recipients and clients.
• Purposes of processing: Affiliate tracking. Provision of contractual services and fulfillment of contractual obligations.
• Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
• Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate Interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

• Agoda.com Partner Program: Affiliate marketing partner program; Service provider: Agoda Company Pte. Ltd., 30 Cecil Street Prudential Tower #19-08, Singapore 049712; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.agoda.com. Privacy Policy: https://www.agoda.com/info/agoda-privacy.html.
• Amazon Partner Program: Affiliate partner program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.amazon.de; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010. Basis for third country transfers: Data Privacy Framework (DPF).
• AWIN Partner Program: Affiliate marketing partner program; Service provider: AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.awin.com/gb. Privacy Policy: https://www.awin.com/gb/privacy.
• Belboon Partner Program: Affiliate marketing partner program; Service provider: belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: www.belboon.de. Privacy Policy: https://www.belboon.com/en/about-us/privacy/.
• Digistore24 Partner Program: Affiliate marketing partner program; Service provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.digistore24.com. Privacy Policy: https://www.digistore24.com/page/privacy.
• eBay Partner Network: Affiliate marketing partner program; Service provider: eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://partnernetwork.ebay.com. Privacy Policy: https://partnernetwork.ebay.com/legal#privacy-policy.
• TARIFFUXX Partner Program: Affiliate marketing partner program - We participate in the partner system of the provider TARIFFUXX GmbH, Benzstraße 11 82178 Puchheim, Germany. In this context, personal usage data of visitors to this online offer is processed. Within the framework of the partner program, we integrate so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) and refer to the offers and services of third-party providers (collectively referred to as "affiliate links") or provide corresponding offer references. If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as "commission"). In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary and our legitimate interest that the respective third-party providers know that users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or other actions (e.g., purchases) serves solely the purpose of commission settlement and is cancelled as soon as it is no longer necessary for the purpose. For the purposes of the aforementioned assignment of affiliate links, the affiliate links can be supplemented by certain values that are part of the link or can be stored otherwise. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user. In connection with the partner program, we receive statistical data that is processed pseudonymously and provided to us in aggregated form, i.e., anonymized (e.g., on the use of offers, calls of affiliate links, status of business transactions, commission income or of offers, comparison lists, etc.). Information on the technical and organizational aspects of the partner program, the data processed in this context, the legal bases for processing and your rights of objection and other rights can be found in the privacy policy offered with the respective widget: https://www.tariffuxx.de/partnerprogramm/datenschutzerklaerung or directly in the privacy policy of TARIFFUXX: https://www.tariffuxx.de/datenschutz. The aforementioned processing of personal data within the framework of the partner program is carried out within the framework of joint responsibility with TARIFFUXX, whereby TARIFFUXX is responsible for the technical operation of the partner system and serves as a contact person for the exercise of data subject rights by users; Service provider: TARIFFUXX GmbH, Benzstraße 11, 82178 Puchheim, Germany; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.tariffuxx.de. Privacy Policy: https://www.tariffuxx.de/datenschutz.
• WEBGAINS Partner Program: Affiliate marketing partner program; Service provider: ad pepper media GmbH, FrankenStraße 150C, FrankenCampus 90461, Nuremberg, Germany; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.webgains.com/public/en. Privacy Policy: https://www.webgains.com/public/en/privacy/.

Management, Organization and Auxiliary Tools

We use services, platforms and software of other providers (hereinafter referred to as "third-party providers") for the purposes of organization, administration, planning and provision of our services. When selecting third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the servers of third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents.

If users are referred to third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the privacy notices of the respective third-party providers.

• Types of processed data: Content data (e.g., text or image messages and contributions as well as information concerning them, such as information on authorship or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, time data, identification numbers, persons involved).
• Data subjects: Communication partners. Users (e.g., website visitors, users of online services).
• Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Office and organizational procedures. Communication.
• Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
• Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

• Notion: Project management, team communication, task distribution, scheduling, document and file storage, progress tracking; Service provider: Notion Labs, Inc., 2300 Harrison Street, San Francisco, CA 94110, USA; Legal bases: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.notion.so; Privacy Policy: https://www.notion.so/Privacy-Policy-3468d120cf614d4c9014c09f6adc9091. Basis for third country transfers: Standard Contractual Clauses (SCC).

Changes and Updates

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Definitions of Terms

In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are intended primarily for understanding.

• Affiliate tracking: In the context of affiliate tracking, links are logged with the help of which the linking websites refer users to websites with product or other offers. The operators of the respective linking websites can receive a commission if users follow these so-called affiliate links and subsequently take advantage of the offers (e.g., buy goods or use services). For this purpose, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently perceive them at the instigation of the affiliate links. Therefore, it is necessary for the functionality of affiliate links that they are supplemented by certain values that become part of the link or are stored otherwise, e.g., in a cookie. The values include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as advertising material ID, partner ID and categorizations.
• Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling clear assignment and communication.
• Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates.
• Contact data: Contact data is essential information that enables communication with persons or organizations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as communication means such as social media handles and instant messaging identifiers.
• Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the way data is processed, transmitted and managed. Metadata, also known as data about data, includes information that describes the context, origin and structure of other data. It may include information on file size, creation date, author of a document and change histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, logs of transactions and activities, as well as audit logs used to track and verify operations.
• Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which functions they prefer, how long they stay on certain pages and via which paths they navigate through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information and location data. They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offers.
• Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring or to create performance reports.
• Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission or deletion.
• Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This data category is essential for the management and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of agreed services or products, price agreements, payment terms, termination rights, renewal options and special conditions or clauses. They serve as a legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
• Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is of crucial importance for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data may also include information on payment status, chargebacks, authorizations and fees.

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